How to Boost Click-Through Rate with Effective Meta Descriptions
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A compelling meta description can significantly increase the likelihood of users clicking your article from search engine results. While meta descriptions don’t directly affect rankings, they influence user decisions. Write concise descriptions (around 150–160 characters) that include the target keyword and summarize the content’s value. Use action-oriented language to invite engagement, ARASLOT such as "Learn how to…" or "Discover the best…" and align the description with the reader’s search intent for better CTR.
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